Matthew Howells-Barby

Matthew Howells-Barby is VP of growth at Kraken, a top crypto exchange, leading global expansion and user acquisition in crypto. Formerly CMO at Decentral Games and VP of marketing at HubSpot, he’s scaled teams, products, and communities across Web3 and SaaS. He co-founded Traffic Think Tank, acquired by Semrush, and advises multiple startups. With a track record in bootstrapped and public companies, Matthew specializes in sustainable, compounding growth across digital marketing, product strategy, and go-to-market execution.